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Julia Petit for MAC – the campaign and the details!


Who is dying for more details on Julia Petit’s collection for MAC? I had the chance to be with her exclusively during the photo shoot for the campaign with her last year, in London, and I can finally share our chat with you and several info on the line. And to start, here it goes – inside scoop! – the image of the campaign!

julia para mac

Amazing right? Below there are several photos of the backstage and our chat – besides more information on the products, you will understand where the idea for the set came from, which is also the general concept of the collection… I can already tell you that you will see like it!

Update: now we also have the first official photo of the products, with two lipsticks, a blush and an eyeshadow duo!

julia produtos

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How was the invitation to do this collection?
They set up a meeting with me at the office of Petiscos, I thought it was something normal, to talk about media… There were a few MAC girls from abroad present, Edith (brand manager for Brazil), Laís (PR). They started talking about the brand, ambassadors, beauty icons… And then they went: “We wanted to do something with you”. I was so shocked and without reaction that I said “ok” without even changing my facial expression and I don’t know I thought I was about to be caught on candid camera, it didn’t seem real! But it was…
I immediately knew what I wanted to do – since you can do whatever you want, you can go crazy, but I already started focused on what I wanted to bring to people. It had to be resistant to the climate of Brazil, work for this kind of mixed skin we have, and for any skin tone. There is something for wet and dry at the same time – there is a very matte part, the lipsticks are all matte, there are matte eyeshadows, but everything can become glossy if you want, it’s controlled, but there is a glossy option. I wanted to play with textures.

Tell us more about the process?
Then I went to New York to choose the shades. I had sent them a very complete mood board with everything you see here (at the photo shoot, the set with the forest in the city, victoria amazonica…), with my concept of city with tropical climate, the humidity, I also sent a color palette. They said it was all very fast!! Actually, the location of this set even exists in São Paulo – there is a small square at the Burle Marx park where, from there, you see the trees and the buildings on the back, on the Marginal Pinheiros, it’s beautiful.
For the shades I could do anything, since grabbing my favorite products to re-editing, create a shade from scratch, grab an existing one that was never used before… I re-edited the shade of a red lip pencil I loved and was discontinued, but it comes back now as a lipstick! I thought about browns, black, beige… classic shades. I had this desire for versatile shades, nothing too cold or too warm, very neutral, to go well with all the skin tones. The lipsticks and blushes are also like that, made to work with both my skin tone and a darker one. Of course you can wear whatever you want, but I wanted to bring a winning kit!
To play with texture, dry and wet, I created three eyeshadow duos, with a matte one and a very shimmery one, almost wet effect. The shades are not the same, the idea is that both of them complement each other and that you can compose and experiment. Tip: the shimmery eyeshadows are in powder, but to achieve the maximum effect you need to apply them with the fingers. Shimmery eyeshadows don’t like brushes!
And there is an eyeliner in a gunpowder shade with glitter that gives a beautiful effect! The lipsticks are all matte, but I asked for one of those lip glosses with a lid, that are less sticky, but completely transparent and with lots of shine – you can wear it in a lot of ways, on the lips, on the skin… There is also a veeery sparkly illuminator, and to close the lone I asked for the ProLongwear foundation and concealer, which I love and are very long-lasting, waterproof mascara, that I always wear, and a few basic brushes. Ah, and they also made a “signature” version of the Prep+Prime Transparent Finishing Powder/Pressed, my favorite powder! There are 11 products in total.

Yes, tell us about the packing, what did you had in mind?
I went in as a “dreamy girl”, I wanted the MAC classic just with my signature in copper… But I asked for the glossy version, to bring up the wetness idea. I didn’t want anything too elaborate, I didn’t want to interfere more than what I already did by creating the shades… I think the packaging is more perfect!

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So cute it all happened on her birthday!

What about the makeup you are wearing today, for the campaign?
The makeup is by Val Garland, they created the concept. It’s not good for me to do my literal makeup, the image of the campaign is conceptual, to give the general idea of the collections, and not to show the look you will create with the products! But they didn’t went too far out of my personality also – among the things I sent on the mood board was, for example, and photo of myself that I love with very frizzy hair!

How do you think you will feel when you pass by a shop and see your products?
I think I will die! I think I will have a stroke, really… It’s very nice right? I think I will only believe it when it will be right in front of me… I am very calm so far! They must think I am very blasé hahaha.

What about other people’s reaction?
I hope they will be happy and like it, because the line is easy to use, it’s pretty… I think they will get that the products were made for them… Sometimes we do the things for ourselves right, but I did it really for everyone. We exchange lots of ideas due to the website, the comments never stop, we know what they want, what are their dramas – oily skin, making the makeup last…

What are you all-time favorite MAC products?
Currently it’s the Zoom Waterfast mascara, but I apply it with the brush from the Mineralize mascara! I always go for a waterproof mascara, because my lashes are very stubborn and fall. But I love to swap the brushes, that’s a great trick – you get the brush you love and test it with different formulas! I love the Pro Longwear concealer, the Pressed Pigments, the matte lipsticks, the Prep+Prime that doesn’t come out like flour in photos… the Blush in Warm Soul and the Fluidline in Blacktrack, that I use in lots of different ways, it’s very good…

To end…Tell us 3 beauty tricks you love?
Use that “flat” concealer brush to contour and apply lipstick, it looks better than when done with the traditional lip pencil! I was shocked when today I saw that Val Garland also does it, but she uses an even bigger brush!
Always remember that a lipstick alone can be used in lots of different ways and have several effects! Apply powder on top of it to turn it matte, lipgloss to make it shine, tapped with the fingers for a stain effect…
If you wear glasses and have more evident dark circles, give preference to glasses with a darker frame – this contrast with the skin makes you look more rested!

Julia’s line will be launched on the first half of March at the physical and online MAC stores!

{Translated by Ana de Almeida}


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