{"id":89486,"date":"2023-12-08T18:49:30","date_gmt":"2023-12-08T21:49:30","guid":{"rendered":"https:\/\/diadebeaute.com\/?p=89486"},"modified":"2023-12-13T09:37:08","modified_gmt":"2023-12-13T12:37:08","slug":"tudo-que-rolou-na-abertura-da-boutique-beaute","status":"publish","type":"post","link":"https:\/\/diadebeaute.com\/2023\/12\/08\/tudo-que-rolou-na-abertura-da-boutique-beaute\/","title":{"rendered":"Tudo que rolou na abertura da Boutique Beaut\u00e9"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Imagine um quiosque com uma vibe vintage, inspirado nos bares londrinos das d\u00e9cadas de 1950 e 1960, de cores suaves e com o formato ic\u00f4nico do Stick Tudo: assim \u00e9 a Boutique Beaut\u00e9, que teve seu lan\u00e7amento na \u00faltima ter\u00e7a-feira (5). E pra comemorar esse marco, a Vic celebrou com convidados, amigos e familiares, entre eles Gl\u00f3ria Kalil, Caroline Ribeiro, Daniela Falc\u00e3o e B\u00e1rbara Migliori.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">No evento de inaugura\u00e7\u00e3o, cada um dos presentes p\u00f4de conhecer o espa\u00e7o e testar cada item do portf\u00f3lio, e a experi\u00eancia funciona assim: na Boutique, voc\u00ea tem todos os produtos \u00e0 disposi\u00e7\u00e3o e pode pegar, sentir e experimentar. Para isso, h\u00e1 aplicadores descart\u00e1veis para uma experi\u00eancia mais segura. E &#8211; \u00e9 claro &#8211; n\u00e3o poderia faltar uma penteadeira, igual \u00e0quelas que dividiram a cena tantas vezes com a Vic nos v\u00eddeos do Dia de Beaut\u00e9 no YouTube.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Quando decidiu levar sua marca para o espa\u00e7o f\u00edsico pr\u00f3prio, a CEO da Vic Beaut\u00e9 sabia que o ambiente precisava ser a materializa\u00e7\u00e3o da est\u00e9tica que nasceu no mundo digital, h\u00e1 pouco mais de um ano.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u201cA Boutique \u00e9 a cara da marca, feita para proporcionar uma experi\u00eancia Vic Beaut\u00e9 completa. Um lugar onde as pessoas possam ver todos os produtos ao vivo, experimentar, tirar d\u00favidas e pegar dicas com o time de vendas, que est\u00e1 muito especial\u201d, conta Vic.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Durante a celebra\u00e7\u00e3o de abertura, a Vic Beaut\u00e9 fez uma &#8220;ponte&#8221; com o vizinho Frevo, restaurante dos mais tradicionais de S\u00e3o Paulo, que recebeu os convidados com seus \u00edcones: chopp gelado e beirute. O toque Vic Beaut\u00e9 ficou por conta da fofura das bolachas de chopp &#8211; que, ali\u00e1s, \u00e9 uma das bebidas alco\u00f3licas favoritas da Vic.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">&#8220;\u00c9 maravilhoso ter um lugar pr\u00f3prio da marca para provar os produtos com calma. Acabei de conhecer o Gloss Mara Bombom e n\u00e3o posso deixar de falar dele: uma textura fininha e a cor que \u00e9 perfeita para mim. J\u00e1 quero!\u201d, afirma Jess Lopes (@jesslopss), criadora de conte\u00fado. Outra convidada que se surpreendeu pessoalmente foi a jornalista Julia Pitaluga. \u201cEu n\u00e3o tinha testado ainda a Paet\u00ea e o brilho daquela sombra \u00e9 lindo, molhado, surreal, tem que ver ao vivo\u201d, diz.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Mora em S\u00e3o Paulo ou est\u00e1 dando um passeio pela cidade? N\u00e3o perca a chance de dar um pulo no piso t\u00e9rreo do Shopping Iguatemi e viver a incr\u00edvel experi\u00eancia Vic Beaut\u00e9 na Boutique.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Imagine um quiosque com uma vibe vintage, inspirado nos bares londrinos das d\u00e9cadas de 1950 e 1960, de cores suaves e com o formato ic\u00f4nico do Stick Tudo: assim \u00e9 a Boutique Beaut\u00e9, que teve seu lan\u00e7amento na \u00faltima ter\u00e7a-feira (5). E pra comemorar esse marco, a Vic celebrou com convidados, amigos e familiares, entre [&hellip;]<\/p>\n","protected":false},"author":72,"featured_media":89511,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[16441,16443,16413],"tags":[764,17611,18231,18233],"cores":[],"texturas":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tudo que rolou na abertura da Boutique Beaut\u00e9 - Dia de Beaut\u00e9<\/title>\n<meta name=\"description\" content=\"A Vic Beaut\u00e9, marca de maquiagem de Vic Ceridono, abriu sua primeira loja em S\u00e3o Paulo, no Shopping Iguatemi, e n\u00f3s contamos tudo que rolou na festa de inaugura\u00e7\u00e3o\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/diadebeaute.com\/2023\/12\/08\/tudo-que-rolou-na-abertura-da-boutique-beaute\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tudo que rolou na abertura da Boutique Beaut\u00e9 - Dia de Beaut\u00e9\" \/>\n<meta property=\"og:description\" content=\"A Vic Beaut\u00e9, marca de maquiagem de Vic Ceridono, abriu sua primeira loja em S\u00e3o Paulo, no Shopping Iguatemi, e n\u00f3s contamos tudo que rolou na festa de inaugura\u00e7\u00e3o\" \/>\n<meta property=\"og:url\" content=\"https:\/\/diadebeaute.com\/2023\/12\/08\/tudo-que-rolou-na-abertura-da-boutique-beaute\/\" \/>\n<meta property=\"og:site_name\" content=\"Dia de Beaut\u00e9\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/blogdiadebeaute\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-08T21:49:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-13T12:37:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/diadebeaute.com\/wp-content\/uploads\/2023\/12\/explore-lancamento-boutique-vb-copiar.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1325\" \/>\n\t<meta property=\"og:image:height\" content=\"801\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Equipe DDB\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@diadebeaute\" \/>\n<meta name=\"twitter:site\" content=\"@diadebeaute\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Equipe DDB\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/diadebeaute.com\/2023\/12\/08\/tudo-que-rolou-na-abertura-da-boutique-beaute\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/diadebeaute.com\/2023\/12\/08\/tudo-que-rolou-na-abertura-da-boutique-beaute\/\"},\"author\":{\"name\":\"Equipe DDB\",\"@id\":\"https:\/\/diadebeaute.com\/#\/schema\/person\/a3d4365e111e2464a960ace1895ffdf7\"},\"headline\":\"Tudo que rolou na abertura da Boutique Beaut\u00e9\",\"datePublished\":\"2023-12-08T21:49:30+00:00\",\"dateModified\":\"2023-12-13T12:37:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/diadebeaute.com\/2023\/12\/08\/tudo-que-rolou-na-abertura-da-boutique-beaute\/\"},\"wordCount\":434,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/diadebeaute.com\/#organization\"},\"keywords\":[\"vic ceridono\",\"Vic Beaut\u00e9\",\"Boutique Vic Beaut\u00e9\",\"Boutique Iguatemi\"],\"articleSection\":[\"Business\",\"Not\u00edcias\",\"Make\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/diadebeaute.com\/2023\/12\/08\/tudo-que-rolou-na-abertura-da-boutique-beaute\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/diadebeaute.com\/2023\/12\/08\/tudo-que-rolou-na-abertura-da-boutique-beaute\/\",\"url\":\"https:\/\/diadebeaute.com\/2023\/12\/08\/tudo-que-rolou-na-abertura-da-boutique-beaute\/\",\"name\":\"Tudo que rolou na abertura da Boutique Beaut\u00e9 - Dia de Beaut\u00e9\",\"isPartOf\":{\"@id\":\"https:\/\/diadebeaute.com\/#website\"},\"datePublished\":\"2023-12-08T21:49:30+00:00\",\"dateModified\":\"2023-12-13T12:37:08+00:00\",\"description\":\"A Vic Beaut\u00e9, marca de maquiagem de Vic Ceridono, abriu sua primeira loja em S\u00e3o Paulo, no Shopping Iguatemi, e n\u00f3s contamos tudo que rolou na festa de inaugura\u00e7\u00e3o\",\"breadcrumb\":{\"@id\":\"https:\/\/diadebeaute.com\/2023\/12\/08\/tudo-que-rolou-na-abertura-da-boutique-beaute\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/diadebeaute.com\/2023\/12\/08\/tudo-que-rolou-na-abertura-da-boutique-beaute\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/diadebeaute.com\/2023\/12\/08\/tudo-que-rolou-na-abertura-da-boutique-beaute\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/diadebeaute.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tudo que rolou na abertura da Boutique Beaut\u00e9\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/diadebeaute.com\/#website\",\"url\":\"https:\/\/diadebeaute.com\/\",\"name\":\"Dia de Beaut\u00e9\",\"description\":\"Porque quase nada \u00e9 t\u00e3o legal quanto maquiagem\",\"publisher\":{\"@id\":\"https:\/\/diadebeaute.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/diadebeaute.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/diadebeaute.com\/#organization\",\"name\":\"Dia de Beaut\u00e9\",\"url\":\"https:\/\/diadebeaute.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/diadebeaute.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/diadebeaute.com\/wp-content\/uploads\/2021\/06\/logo-share-1.png\",\"contentUrl\":\"https:\/\/diadebeaute.com\/wp-content\/uploads\/2021\/06\/logo-share-1.png\",\"width\":1024,\"height\":1024,\"caption\":\"Dia de Beaut\u00e9\"},\"image\":{\"@id\":\"https:\/\/diadebeaute.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.instagram.com\/diadebeaute\/\",\"https:\/\/br.pinterest.com\/diadebeaute\/\",\"https:\/\/www.youtube.com\/user\/diadebeaute\",\"https:\/\/www.facebook.com\/blogdiadebeaute\",\"https:\/\/twitter.com\/diadebeaute\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/diadebeaute.com\/#\/schema\/person\/a3d4365e111e2464a960ace1895ffdf7\",\"name\":\"Equipe DDB\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/diadebeaute.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4dd9822fc6a394d8081f7091fd77f90f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4dd9822fc6a394d8081f7091fd77f90f?s=96&d=mm&r=g\",\"caption\":\"Equipe DDB\"},\"url\":\"https:\/\/diadebeaute.com\/author\/equipe-ddb\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Tudo que rolou na abertura da Boutique Beaut\u00e9 - Dia de Beaut\u00e9","description":"A Vic Beaut\u00e9, marca de maquiagem de Vic Ceridono, abriu sua primeira loja em S\u00e3o Paulo, no Shopping Iguatemi, e n\u00f3s contamos tudo que rolou na festa de inaugura\u00e7\u00e3o","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/diadebeaute.com\/2023\/12\/08\/tudo-que-rolou-na-abertura-da-boutique-beaute\/","og_locale":"en_US","og_type":"article","og_title":"Tudo que rolou na abertura da Boutique Beaut\u00e9 - Dia de Beaut\u00e9","og_description":"A Vic Beaut\u00e9, marca de maquiagem de Vic Ceridono, abriu sua primeira loja em S\u00e3o Paulo, no Shopping Iguatemi, e n\u00f3s contamos tudo que rolou na festa de inaugura\u00e7\u00e3o","og_url":"https:\/\/diadebeaute.com\/2023\/12\/08\/tudo-que-rolou-na-abertura-da-boutique-beaute\/","og_site_name":"Dia de Beaut\u00e9","article_publisher":"https:\/\/www.facebook.com\/blogdiadebeaute","article_published_time":"2023-12-08T21:49:30+00:00","article_modified_time":"2023-12-13T12:37:08+00:00","og_image":[{"width":1325,"height":801,"url":"https:\/\/diadebeaute.com\/wp-content\/uploads\/2023\/12\/explore-lancamento-boutique-vb-copiar.jpg","type":"image\/jpeg"}],"author":"Equipe DDB","twitter_card":"summary_large_image","twitter_creator":"@diadebeaute","twitter_site":"@diadebeaute","twitter_misc":{"Written by":"Equipe DDB","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/diadebeaute.com\/2023\/12\/08\/tudo-que-rolou-na-abertura-da-boutique-beaute\/#article","isPartOf":{"@id":"https:\/\/diadebeaute.com\/2023\/12\/08\/tudo-que-rolou-na-abertura-da-boutique-beaute\/"},"author":{"name":"Equipe DDB","@id":"https:\/\/diadebeaute.com\/#\/schema\/person\/a3d4365e111e2464a960ace1895ffdf7"},"headline":"Tudo que rolou na abertura da Boutique Beaut\u00e9","datePublished":"2023-12-08T21:49:30+00:00","dateModified":"2023-12-13T12:37:08+00:00","mainEntityOfPage":{"@id":"https:\/\/diadebeaute.com\/2023\/12\/08\/tudo-que-rolou-na-abertura-da-boutique-beaute\/"},"wordCount":434,"commentCount":0,"publisher":{"@id":"https:\/\/diadebeaute.com\/#organization"},"keywords":["vic ceridono","Vic Beaut\u00e9","Boutique Vic Beaut\u00e9","Boutique Iguatemi"],"articleSection":["Business","Not\u00edcias","Make"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/diadebeaute.com\/2023\/12\/08\/tudo-que-rolou-na-abertura-da-boutique-beaute\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/diadebeaute.com\/2023\/12\/08\/tudo-que-rolou-na-abertura-da-boutique-beaute\/","url":"https:\/\/diadebeaute.com\/2023\/12\/08\/tudo-que-rolou-na-abertura-da-boutique-beaute\/","name":"Tudo que rolou na abertura da Boutique Beaut\u00e9 - Dia de Beaut\u00e9","isPartOf":{"@id":"https:\/\/diadebeaute.com\/#website"},"datePublished":"2023-12-08T21:49:30+00:00","dateModified":"2023-12-13T12:37:08+00:00","description":"A Vic Beaut\u00e9, marca de maquiagem de Vic Ceridono, abriu sua primeira loja em S\u00e3o Paulo, no Shopping Iguatemi, e n\u00f3s contamos tudo que rolou na festa de inaugura\u00e7\u00e3o","breadcrumb":{"@id":"https:\/\/diadebeaute.com\/2023\/12\/08\/tudo-que-rolou-na-abertura-da-boutique-beaute\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/diadebeaute.com\/2023\/12\/08\/tudo-que-rolou-na-abertura-da-boutique-beaute\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/diadebeaute.com\/2023\/12\/08\/tudo-que-rolou-na-abertura-da-boutique-beaute\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/diadebeaute.com\/"},{"@type":"ListItem","position":2,"name":"Tudo que rolou na abertura da Boutique Beaut\u00e9"}]},{"@type":"WebSite","@id":"https:\/\/diadebeaute.com\/#website","url":"https:\/\/diadebeaute.com\/","name":"Dia de Beaut\u00e9","description":"Porque quase nada \u00e9 t\u00e3o legal quanto maquiagem","publisher":{"@id":"https:\/\/diadebeaute.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/diadebeaute.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/diadebeaute.com\/#organization","name":"Dia de Beaut\u00e9","url":"https:\/\/diadebeaute.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/diadebeaute.com\/#\/schema\/logo\/image\/","url":"https:\/\/diadebeaute.com\/wp-content\/uploads\/2021\/06\/logo-share-1.png","contentUrl":"https:\/\/diadebeaute.com\/wp-content\/uploads\/2021\/06\/logo-share-1.png","width":1024,"height":1024,"caption":"Dia de Beaut\u00e9"},"image":{"@id":"https:\/\/diadebeaute.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/diadebeaute\/","https:\/\/br.pinterest.com\/diadebeaute\/","https:\/\/www.youtube.com\/user\/diadebeaute","https:\/\/www.facebook.com\/blogdiadebeaute","https:\/\/twitter.com\/diadebeaute"]},{"@type":"Person","@id":"https:\/\/diadebeaute.com\/#\/schema\/person\/a3d4365e111e2464a960ace1895ffdf7","name":"Equipe DDB","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/diadebeaute.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4dd9822fc6a394d8081f7091fd77f90f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4dd9822fc6a394d8081f7091fd77f90f?s=96&d=mm&r=g","caption":"Equipe DDB"},"url":"https:\/\/diadebeaute.com\/author\/equipe-ddb\/"}]}},"jetpack_featured_media_url":"https:\/\/diadebeaute.com\/wp-content\/uploads\/2023\/12\/explore-lancamento-boutique-vb-copiar.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/diadebeaute.com\/wp-json\/wp\/v2\/posts\/89486"}],"collection":[{"href":"https:\/\/diadebeaute.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/diadebeaute.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/diadebeaute.com\/wp-json\/wp\/v2\/users\/72"}],"replies":[{"embeddable":true,"href":"https:\/\/diadebeaute.com\/wp-json\/wp\/v2\/comments?post=89486"}],"version-history":[{"count":6,"href":"https:\/\/diadebeaute.com\/wp-json\/wp\/v2\/posts\/89486\/revisions"}],"predecessor-version":[{"id":89544,"href":"https:\/\/diadebeaute.com\/wp-json\/wp\/v2\/posts\/89486\/revisions\/89544"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/diadebeaute.com\/wp-json\/wp\/v2\/media\/89511"}],"wp:attachment":[{"href":"https:\/\/diadebeaute.com\/wp-json\/wp\/v2\/media?parent=89486"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/diadebeaute.com\/wp-json\/wp\/v2\/categories?post=89486"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/diadebeaute.com\/wp-json\/wp\/v2\/tags?post=89486"},{"taxonomy":"cores","embeddable":true,"href":"https:\/\/diadebeaute.com\/wp-json\/wp\/v2\/cores?post=89486"},{"taxonomy":"texturas","embeddable":true,"href":"https:\/\/diadebeaute.com\/wp-json\/wp\/v2\/texturas?post=89486"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}