Geração Z

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O mercado agora só tem olhos para os hábitos de consumo da Geração Z, que estão mudando a forma como as marcas se comunicam e comercializam.

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Com uma forte presença na internet desde a infância, essa geração é responsável por ditar tendências, promover vendas, esgotar produtos das prateleiras e influenciar uma legião de outros jovens.

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Preocupados com o futuro e com o meio ambiente, esse grupo faz algumas exigências imprescindíveis para consumir qualquer produto. Transparência, identificação e diversidade são as palavras que mais representam seus valores.

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Na beleza, os Zs procuram por preços acessíveis e produtos multifuncionais, optando sempre por empresas que valorizam a individualidade de todos os tipos de corpos e peles.

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Aqui estão as favoritas da Gen Z, que bombam nas redes sociais e formam uma comunidade de consumidores engajados:

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Outras queridinhas:

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[{"selector":"#anim-d382e11e-05c8-4b9f-bf2b-3a6396ed9e61","keyframes":{"transform":["translate3d(0px, 80px, 0)","translate3d(0px, 0px, 0)"]},"delay":350,"direction":"normal","duration":800,"easing":"cubic-bezier(0.77, 0, 0.175, 1)","fill":"both","iterations":1}] [{"selector":"#anim-923b8bdc-9491-4f20-8831-c006199a5f20","keyframes":{"opacity":[0,1]},"delay":500,"direction":"normal","duration":500,"easing":"linear","fill":"both","iterations":1}] [{"selector":"#anim-0b1d4b64-d95e-4533-bc48-d92abf97c620","keyframes":{"transform":["translate3d(0px, 80px, 0)","translate3d(0px, 0px, 0)"]},"delay":350,"direction":"normal","duration":800,"easing":"cubic-bezier(0.77, 0, 0.175, 1)","fill":"both","iterations":1}] [{"selector":"#anim-10a8cd79-fa3f-4bd6-b283-cfe2f2e07a38","keyframes":{"opacity":[0,1]},"delay":500,"direction":"normal","duration":500,"easing":"linear","fill":"both","iterations":1}] [{"selector":"#anim-311be023-ca62-4ef2-980d-cb48d4835b80","keyframes":[{"transform":"rotate(-540deg) 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Linha Intense by Manu Gavassi Fenty Beauty Glossier 1 2 3 4 E.L.F. 5

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Para saber mais sobre as marcas amadas pela gen Z, clique aqui.

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Geração Z

As marcas de maquiagem preferidas

O mercado agora só tem olhos para os hábitos de consumo da Geração Z, que estão mudando a forma como as marcas se comunicam e comercializam.

O mercado agora só tem olhos para os hábitos de consumo da Geração Z, que estão mudando a forma como as marcas se comunicam e comercializam.

Com uma forte presença na internet desde a infância, essa geração é responsável por ditar tendências, promover vendas, esgotar produtos das prateleiras e influenciar uma legião de outros jovens.

Preocupados com o futuro e com o meio ambiente, esse grupo faz algumas exigências imprescindíveis para consumir qualquer produto. Transparência, identificação e diversidade são as palavras que mais representam seus valores.

Na beleza, os Zs procuram por preços acessíveis e produtos multifuncionais, optando sempre por empresas que valorizam a individualidade de todos os tipos de corpos e peles.

Aqui estão as favoritas da Gen Z, que bombam nas redes sociais e formam uma comunidade de consumidores engajados:

Outras queridinhas:

Para saber mais sobre as marcas amadas pela gen Z, clique aqui.

Para saber mais sobre as marcas amadas pela gen Z, clique aqui.