TV Beauté Express: Roller Lash review

You asked for it, I obeyed! For today’s TV Beauté Express, a review of the new Benefit Roller Lash mascara – I attended the launch here in London by the end of December, with the special presence of Maggie and Annie, the daughters of one of the twin founders of the brand, and it has become since then one of my favourite mascaras (although I had to keep it a secret for almost a month due to the press embargo!)

The presentation was super nice, they spoke a lot about the backstage – it took them almost 6 years to develop it, the goal was to create a mascara that really curled the lashes without the need to use a lash curler, their inspiration came from hair rollers and the brush has tiny hooks, the formula was thought to be “buildable” without getting clumps and to last a long time… Well, several interesting details!

I hope you enjoy the video! (A special mention to the new look of TV Beauté’s thumbnails, made by my dear designer Karen Hofstetter — super in love!)

  • Roller Lash Mascara – Benefit

My makeup:

  • Liquid Halo Foundation in 1 – Smashbox
  • Pro Longwear Concealer in NC20 – MAC
  • Blush in Pink Swoon – MAC
  • Ambient Luminous in Light – Hourglass
  • Eye Prime Backstage – Dior
  • Lolli Balm – Benefit

roller lashA closeup… This packaging is something no?

Wearing:
Nail Polish in Rose Abstrait – Yves Saint Laurent
Christian Lacroix Vintage Earrings
NK Store Dress

{Translated by Ana de Almeida}

{Video edition: Renata G. Corrêa}