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Easy makeup on the go with By Terry

Por Ali

One of my main beliefs in life is that it doesn’t matter how long you’ve got, it’s always possible to put a bit of makeup on if you want to — it doesn’t have to be a very complex or elaborate affair. I love those simple makeup looks that enhance your natural beauty, created with easy steps, helping you to look (and consequently feel) better without much effort, and I’m also obsessed with products that are practical and multifunction. This is basically the whole philosophy behind Dia de Beauté and what I always try to bring on my video tutorials, so it’s no wonder why I love By Terry so much — we definitely share so many ideals!

By Terry has been one of my favourite brands for a long time. I’m a huge fan of Terry de Gunzburg, the brand’s legendary founder and one of the most brilliant people I’ve had the opportunity to meet in this life. She creates products that have amazing performance, incredible ingredients, luxurious textures, but are never fussy or complicated to use, on the contrary — and this is especially true for the products on the Expert range, which are created with a modern and busy woman in mind.

I was invited by the brand to be part of the Expert Club launch campaign and do a video using the new products on the Expert range — Stylo-Expert Click Stick, an amazing concealer, Compact-Expert Dual Powder, a multifunction powder, and the Expert Retractable Kabuki Brush — to create an on the go makeup look. I’ve used some other personal favourites as well, like the Light-Expert Click Brush Foundation and the Stylo Blackstar.

The Expert Club concept is super cool as it invites everyone to upload videos on the platform, following the belief that we are all experts and have cool tips to share — I couldn’t agree more! So make sure to check the website to learn new tricks from influencers, makeup artists and much more, and to share yours!

Also, make sure to participate on the competition on my YouTube channel for a chance to win the whole Expert range (!). Just comment on the video on my YouTube, here, and follow both @byterryofficial and myself @vicceridono on Instagram. It’s a global competition so everyone can participate! We’ll announce the winner in the end of September.


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